Inaugural Beijing – Boracay Direct Flight

The inaugural Boracay direct flight from Beijing to Kalibo last September achieved successful results in the north China market. The first flight 2P826 took off from the terminal 2 of the Beijing Capital Airport at 01:10 18 Sep. All the seats  of the A320 aircraft were fully booked and after the 5 hours flight, it landed at Kalibo Airport, near Boracay Island. According to Huayuan, CYTS, Tuniu, Caissa and other tour operators, the feedback from the northern China market was very good.

DOT Beijing assisted the sales efforts of the Beijing tour operators for the direct flights with advertising support in consumer newsdailies like Global Times, Beijing Morning Post, Beijing News, Beijing Times and Wanjia City Magazine.

To publicize the direct flights from Beijing to Boracay and let more Chinese tourists know about their existence, the DOT Beijing Office and Beijing SXHW Air Consulting Co., Ltd co-sponsored representatives from seven well-known media organizations in Beijing for a FAM trip with the maiden direct flight and feature articles on the island and the new flights will be published in the market very soon.

Photo shows the media group with DOT and SXHW Air representatives at Discovery Shores Resort in Boracay.